Hilda & Jane’s originally started as “A Bit Of What You Fancy” back in 2011.
Back then I was mainly just baking for friends and family and as word spread I started to bake wedding and birthday cakes for people and started attending wedding fairs.
I soon started to realise that my true enjoyment was through experimenting with flavours and new ideas and that’s when I decided to start applying for local markets and food festivals.